(Session #2 – February 27, 6PM MST) The Canadian Beef Check-Off Agency hosted an online town hall event for producers, to talk about the Canadian Beef Check-Off, how it is collected, remitted and invested, and concrete examples of the return on investment for Canadian producers. This included information on the check-off increase, from the initial concept to roll out to the projected timeline for the increase across Canada.
4:10 – Check-Off Update: Melinda German, Canadian Beef Check-Off Agency
24:21 – Investing in Research: Tracy Herbert; BCRC
53:50 – Investing in Marketing: Ron Glaser, Canada Beef
1:20:32 – Investing in Issues Management: Tom Lynch-Staunton, CCA
1:47:26 – Q&A